AI is scary. We're not.
Rogue Fraction is led by two senior engineers who have shipped media technology at global scale and worked in the creative trenches of Advertising, Film, Television, and Streaming.
We're the people doing the work, on your calls, in your systems.
Liam Ford
Liam is a hands-on engineering leader with over two decades of experience running enterprise tech teams, building media products, and scaling pipelines. He bridges the gap between traditional post-production craftsmanship and next-generation cloud and AI automation.
The Track Record:
- Applied AI Leadership: As VP of Technology at Inkwell, grew an engineering team from 5 to 35+ in under a year, driving an applied AI platform from proof-of-concept to full enterprise production for Fortune 500 clients.
- Studio Scale: Served as SVP of Engineering & Tech Ops at Light Iron (A Panavision Company), managing technology across multiple facilities supporting 200+ major streaming and theatrical productions.
- Cloud & Compliance: As SVP of Post Engineering at Sim, architected the secure, AWS-driven "Metabanq" cloud infrastructure while achieving rigorous MPAA/TPN compliance across the entire enterprise.
- Industry Evolution: Spent 12 years at Company 3, managing critical technical consolidations and pioneering early file-based DaVinci Resolve workflows.
Murilo Silva
Murilo is a customer-obsessed media technology strategist and automation architect who designs resilient, high-volume content supply chains. He bridges deep technical execution with strong business acumen to deliver cloud and on-prem workflow transformations for global media networks and Fortune 500 clients.
The Track Record:
- Digital Media Scale: As Senior Director of Post Production Technology at Vox Media, directed the video tech infrastructure across a massive digital portfolio (including The Verge and Vox.com) generating 6 Billion monthly video views.
- Premium Studio Finishing: Served as Chief Engineer of Post at Sim, acting as the primary workflow architect for $10M+ theatrical and episodic content for Netflix, Disney, Amazon, and Universal.
- Global Brand Infrastructure: Launched North American production operations and engineered the foundational tech infrastructure for Publicis Groupe's (Prodigious Worldwide) flagship Creative Campus in New York, supporting Fortune 500 clients like Procter & Gamble and GSK.
- Enterprise Asset Lifecycle: Advanced to executive leadership at Grey Group, managing strategic planning, global integration, and the organization-wide implementation of enterprise MAM/DAM systems.
A small team. An unfair advantage.
You don't need a 200-person consultancy. You need senior firepower that's gone rogue from the big-agency playbook. Working closely with your team, accountable for outcomes, and only gone when the job is done.
We work like teammates
We jump in with your producers, editors, and engineers. We learn how your team actually works before we change anything, because automation that fights your people fails.
We speak plain English
No jargon walls. Every recommendation comes with the "why" explained simply enough to repeat to your CFO and soothe your creatives.
Technology is your friend
AI shouldn't feel like a threat to your team. We build tools that take the boring, repetitive work off their plates so they can do the creative work they were hired for.
We're accountable to numbers
Adherence to budgets, measured hours returned, pipelines that ship. Our work comes with detailed reporting & KPIs.
Talk to a human
Thirty minutes, no pitch deck. Bring your messiest pipeline problem and your scariest cloud bill.
Book a Discovery Call